Box Office: ‘Kung Fu Panda 3’ Trumps ‘Hail, Caesar!,’ ‘Pride & Prejudice & Zombies’ Flops

Hollywood fumbled the ball during a quiet Super Bowl weekend at the multiplexes as new releases such as “Hail, Caesar!” and “Pride and Prejudice and Zombies” failed to make much noise.

For the second weekend in a row, DreamWorks Animation’s “Kung Fu Panda 3” easily topped box office charts. The animated sequel added $21 million to its $69 million domestic haul. The film is playing particularly well in China, where it is being distributed by Oriental DreamWorks, a $330-million East-West joint venture. It crossed the $100 million mark in the People’s Republic this weekend after opening day-and-date in the U.S. and China on Jan. 29.

Universal’s “Hail, Caesar!,” a send-up of the Hollywood studio system from the Coen Brothers, fared best among the new entrants, though that’s grading on a generous curve. It picked up a mediocre $11.4 million for a second place finish. A C-minus Cinema Score could spell trouble for the film’s long-term prospects, signaling the satire is divisive with audiences. “Hail, Caesar!” stars Josh Brolin, Channing Tatum, George Clooney, and Scarlett Johansson and cost $22 million to produce. Universal distributed the film across 2,222 locations. The opening weekend crowd was 52% male, 69% over the age of 35, and 86% Caucasian.